Headless in e-Commerce

The needs of customers in e-commerce are constantly changing. In 2021, 60% of Germans used their smartphone for online purchases. 57% used a laptop, 38% a stationary desktop PC, 27% a tablet and 2% voice assistants such as Alexa, Siri or Google Home (source: Bitkom 2021). At the same time, more and more channels are being used for e-commerce purchases: Online shops, marketplaces, voice commerce, VR and IoT devices are just a few examples. These in turn bring their own demands with them.

Our customers have understood that the separation of content management systems and e-commerce systems is a concept of the past. “Content commerce” summarises the advantageous fusion of these two concepts. We work with you to design the optimal solution for your enterprise shop system. Learn more about content commerce in our detailed two-part blog article on the subject.

Still today, market potential and resources are being wasted in e-commerce. In times of gigantic e-commerce platforms such as Amazon, the only chance to survive in the B2C and B2B sector are efforts with far-reaching content concepts, omnichannel strategies and seamless integration following the best-of-breed approach.

In view of the enormous competition from platforms such as Amazon, web shop operators must offer their customers the best possible user experience with omnichannel strategies, content and perfect integration of various services in order to succeed. The traditional architecture of webshops with front- and backend in one package is reaching its limits. Instead, the keyword is headless commerce.

In contrast to traditional architecture, headless commerce is characterised by the fact that data and logic in the backend are separated from the external appearance in the frontend and function independently of each other (decoupled). The communication of the separate systems works via performant interfaces (APIs). In the form of microservices, new sales channels can thus be set up and tested quickly.

The headless approach has enjoyed increasing popularity in e-commerce since 2020 and has also convinced our experts at byte5 with a multitude of advantages:

• Flexibility through independence between front and back end
• Simple integration of independent services (best-of-breed)
• Uncomplicated and target group-oriented omnichannel approach via mobile devices, smartwatches, desktop or augmented reality
• Time and cost savings through simple handling
• Fast reaction to changing customer demands and developments possible

All these points help our customers to stand out from the competition and increase their company's success through higher conversion rates.

We offer different variants and possible combinations when realising headless commerce projects. Both CMS and e-commerce components can be chosen and combined in correspondence with the requirements of the project. Our portfolio includes selected technologies from the Microsoft stack, which can easily be merged with another in order to achieve top performance. We help you realise your individual headless commerce project with the most suitable technologies from our portfolio.